CABLE

“We take pride in our approach to everything we do, in a real, honest and down to earth manner. Designed with the modern woman in mind, our collections showcase distinctive seasonal prints and colours, underpinned by unwavering quality, trusted wardrobe staples, and timeless classics.” - Georgina Austin founder.

CABLE embodies the warmth and relaxed nature, unique to the New Zealand way of life. Georgina's family has a long history that is intertwined with the Australian wool industry. Her great-grandfather founded Thomas S. Beaumont & Sons, a leading buyer of Australian Superfine Merino Wool and the starting point of four generations of wool buyers. Guided by this rich heritage in wool, a passion for knitwear emerged leading to the launch of her brand CABLE in 2007